User research is key to startup growth. And as Rob Fitzpatrick laid out beautifully in his book the Mom test, most companies are doing it wrong, explaining why so many products fail. Examples of bad research are everywhere. In this blog post, we look at once such example, and discuss how we could get a more meaningful answer.

If I asked you to predict what a CTR for a LinkedIn sponsored message means what would you say? If it's "number of clicks to your destination, duh", then you, like me have been misled by LinkedIn campaign manager. So, how can you find your real click through rate and determine if those sponsored messaging ads are worth it?

A bad hire can cost you anywhere north of 30% of first year salary. In this blog post, we talk about the 5 factors, or their lack of, that result in making a bad hire, and how you can adapt your interview process to avoid them.

Vetting candidates using challenges continues to prove fruitful, with our latest challenge netting a conversion rate 1000x higher than the LinkedIn average.